The task was to create new KeyVisual within campaign visual language and translate it into a scalable POSM system that could work across multiple store formats, from small gas station displays to large-scale supermarket activations.

The key challenge was maintaining strong stopping power while adapting to different sizes, placements, and production constraints.

The solution focused on building a flexible visual approach that allowed the campaign to stay consistent across all touchpoints, while still feeling bold and attention-grabbing in each environment. The system ensured that every format, regardless of scale, delivered immediate visibility and reinforced the campaign presence in-store.