Once they understand that, it’s easier to phrase and illustrate how their services will solve the client’s problems. Nadina had a very clear idea of what she wanted to be known for. This was very helpful when it came to coming up with an original design concept, but it also created two design challenges. One, finding a way to visually represent the connection between the internet and the nature. And two, striking a balance between Nadina’s young, modern character and her brilliant academic side. I had to design a style that makes Nadina come across as both approachable and professional.

Take home message: Always design with the end goal in mind and find the right balance of who your clients are and who they need to talk to.

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