For owner of gallery, it was very important to have a circle in their logo, which represents their main mission: to bring together independent artists of Eastern Europe. That inspired me to put the name of the gallery in the ring shape.
That ring became a key element of all brand applications, bringing the eye on elements of art pieces. To show that gallery founders are young and very energetic people I used very bright colors. Yellow became main color of brand and it's working amazingly well with any kind of art piece.