Visual identity for a team architect. Angel is a go-to person for COO’s who understand they need a high performing team to get results, but struggle with a mismatch between their current team and business challenge ahead. Angel gave me a clear description of his career ambitions and his personal traits.
He clearly expressed his passion for business, board games and soccer. He basically loves to solve puzzles: in life, sport and business. His briefing gave me the idea to create maze-looking graphics for his brand identity and logotype. Angel’s passion for soccer inspired me to create a sporty style, which aims to position him as a coach for business teams.