“Linist” Company is an event agency that organises key events at global scale across all industries and business areas. This is a well-known company with its own history and recognised reputation. At the same time “Linist”, as a brand, lacked all the right attributes, except the name and slogan, and missed a clear market positioning. The company wanted to become a full-value brand.
After analyzing the materials and aspects of “Linist” work, we determined the brand essence as follows:
“Linist” is the architect of events. We revealed it in its brand positioning: the company does not just complete local organizational tasks, but creates a platform and an atmosphere of complex projects, working out and designing them in detail at all levels. It leads the process from the idea, event format and other conceptual bases to the actual implementation, using the most effective technologies and tools.